Privacy Policy

Privacy Policy

Last Updated: April 2026

This policy explains what personal information Don't Panic Shoes ("we," "us," "our") collects when you use dontpanicshoes.com, how we use it, who we share it with, and what choices you have. We keep this as straightforward as possible — if anything is unclear, contact us at support@dontpanicshoes.com.


What We Collect

Information you provide directly. When you place an order, create an account, contact support, or subscribe to our email list, we collect the information you give us: your name, email address, shipping and billing address, phone number (if provided), and payment details.

Information collected automatically. When you browse our site, we automatically receive technical data from your device and browser, including your IP address, browser type, operating system, referring URL, pages visited, time spent on pages, and general geographic location. This data is collected through cookies, pixels, and similar technologies and helps us understand how the site is used, improve performance, and detect fraud.

Information from third parties. We may receive limited information from our payment processor, shipping carriers, and marketing platforms — for example, confirmation that a payment was authorized or that a package was delivered.


How We Use Your Information

We use the information we collect to fulfill and ship your orders, process payments and refunds, communicate with you about your order, account, or inquiries, send promotional emails (only with your consent — you can unsubscribe at any time), improve the site's functionality, content, and product offerings, detect and prevent fraud, and comply with legal obligations.

We do not sell your personal information. We do not rent your email address to third parties.


Who We Share Your Information With

We share your data only when necessary and only with the following categories of recipients.

Service providers. Companies that help us operate — including Shopify (our e-commerce platform), payment processors, shipping carriers, email marketing tools, and analytics services. These providers access your data only to perform services on our behalf and are contractually required to protect it.

Legal and compliance. We may disclose information if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers. If Don't Panic Shoes is acquired, merged, or sells substantially all of its assets, customer information may be transferred as part of that transaction. We would notify you before your data becomes subject to a different privacy policy.


Cookies and Tracking

We use cookies and similar technologies to keep your cart contents between visits, maintain your session while you browse, analyze site traffic and performance, and remember your preferences. You can manage or disable cookies through your browser settings. Disabling cookies may affect some site features, such as keeping items in your cart.

We do not use cookies to personally identify you across unrelated websites. If you visit our site with a Global Privacy Control signal enabled, we will honor it as a request to opt out of any sharing that could be considered targeted advertising under applicable state law.


Your Rights and Choices

Depending on where you live, you may have specific legal rights regarding your personal information. We honor all rights granted under applicable U.S. state privacy laws (including the CCPA/CPRA in California, and equivalent laws in Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and other states that have enacted consumer privacy legislation) as well as the EU/UK General Data Protection Regulation (GDPR).

These rights generally include the right to know what personal information we hold about you, the right to access or receive a copy of your data, the right to correct inaccurate information, the right to delete your personal information, the right to opt out of the sale or sharing of your data (we do not sell your data, but we honor opt-out requests as a matter of principle), and the right to opt out of marketing emails at any time by clicking "Unsubscribe" in any email or by contacting us directly.

To exercise any of these rights, email support@dontpanicshoes.com with the subject line "Privacy Request" and a description of what you need. We will verify your identity and respond within the timeframe required by applicable law (typically 30–45 days).

We will never discriminate against you for exercising your privacy rights.


Data Security

All payment transactions are encrypted using SSL/TLS and processed through PCI-DSS-compliant systems. Your credit card details are never stored on our servers — they are handled entirely by our payment processor. We follow industry-standard practices to protect the personal information we store, including access controls, encryption at rest, and regular security reviews. No system is perfectly secure, but we take every reasonable step to protect your data.


Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy — primarily to process orders, provide customer support, and comply with legal record-keeping requirements. If you request deletion, we will remove your data within the legally required timeframe, except where we are required to retain certain records (for example, transaction records for tax and accounting purposes).


Children's Privacy

Our site is not intended for anyone under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.


International Visitors

If you are visiting from outside the United States, your information will be transferred to and processed in the United States, where our servers and operations are based. By using our site, you consent to this transfer. For EU/UK visitors, we rely on Standard Contractual Clauses or other approved transfer mechanisms as required by the GDPR.


Changes to This Policy

We may update this policy from time to time. The "Last Updated" date at the top reflects the most recent revision. If we make a material change to how we handle your personal information, we will post a notice on our site. We encourage you to review this page periodically.


Contact

If you have questions about this policy, want to exercise any of your privacy rights, or have a concern about how your data is being handled, please contact us.

Email: support@dontpanicshoes.com Text: (929) 244-3681 Address: Don't Panic Shoes, 168-24 Jamaica Avenue, Jamaica, NY 11432